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Localization and SEO

Three Ways Localization Improves SEO   Most people already know that localization is a crucial part of gaining clientele in new markets, and increasing customer satisfaction in established markets. What many people don’t realize is that a well translated, well localized webpage can also boost your search engine optimization. Here are three examples of how

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Two Little-Known Ways AI Improves Translation Management

Two Little-Known Ways AI Improves Translation Management When considering artificial intelligence in terms of language services, we tend to think only of the linguistic applications of AI – which aren’t inconsiderable. Powerful AI is capable of breaking down a source document into its linguistic parts, translating those portions, then re-assembling that information in the target language

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Three Ways to Tell if Your Product Should be Transcreated

Chances are you’ve almost definitely heard of translation, interpretation, and maybe even localization. But transcreation…?We get it! Transcreation is a relatively new term in the world of language services, originally coined by advertisers and marketers. Transcreation is what you need when you’ve got a product (it could be packaging, documents, videos, websites, etc.) that needs

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Can Quality Really be Assured in Language Services?

Can Quality Really be Assured in Language Services?   Quality is an ideal for which mankind has strived since the rise of civilization. In a sense, quality assurance is a hallmark of civilization, and was even provided as far back as ancient Greece, and Egypt. Our more modern concepts of quality assurance stemmed originally from

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Thinking about translating your website? Here are 3 points to consider:

Does your product or brand appeal to a variety of cultures? If so, consider that in 2017, a record 66.6 million U.S. residents (ages five and older) spoke a language other than English in the home. The number has more than doubled since 1990 and almost tripled since 1980 (https://cis.org/Report/Almost-Half-Speak-Foreign-Language-Americas-Largest-Cities). Are you an e-commerce entity that

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Why we drink yerba mate, and maybe you should too!

Yerba mate is a drink well loved by natives of several South American countries. November 30 is even National Yerba Mate day in Argentina! But even if you’re not from Argentina or a neighboring country, you can be a fan of mate too. Several celebrities are, including actor Kevin Bacon and model Gisele Bundchen. Popularity

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Transcreation: Your Key to International Connection

If you have never heard of Mr. T, the phrase “I pity the fool” might seem quite straightforward. However, having seen Mr. T’s delivery makes you a little skeptical of how sincere his pity is. A deeper look into context and history shows that there’s even more to the phrase than can be seen in

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Adiós, siesta?

To the Spaniards, a siesta is as commonplace as apple pie is to Americans. But could the daily routine of an afternoon siesta be on the brink of extinction? According to this article on NBC News, Spain’s Prime Minister Mariano Rajoy announced a plan to eliminate the siesta from the Spanish work day. This means that businesses will